REV Media Group Acquires Chinese Social News Portal Tantannews
Welcome aboard, Tantannews!
Malaysia’s leading digital publisher REV Media Group today announced that it acquired the intellectual property assets of popular Chinese social news portal, Tantannews, from Monster Scape Sdn Bhd, to expand and strengthen its reach among the Chinese-speaking online community.
Through this acquisition, REV Media Group now owns the website domain, Tantannews.com, and its related social media assets. At its peak, Tantannews had more than 7 million users and 20 million page views per month.
Launched in 2013, Tantannews is a Chinese social news and content portal that primarily focuses on the latest news and trendiest stories on entertainment, travel, fashion and lifestyle.
The addition of Tantannews will accelerate the growth of REV Media Group’s Chinese Network which includes ViralCham, Rojaklah, 8TV and 8FM.
REV Media Group is a subsidiary of Media Prima Bhd, which reaches over 98 per cent of the Malaysian population and audiences across all ages and market segments through its multiple media platforms and brands. Tantannews complements Media Prima’s strategy to remain Malaysia’s leading media group.
“This is an exciting and strategic acquisition for REV Media Group as there is a growing demand for Chinese-language content from our audiences, particularly from those inclined to reading news content,” said REV Media Group chief executive officer Samuel Wee.
“The acquisition of Tantannews solidifies our position as the leading digital publisher across all market groups in Malaysia. We will continue to look out for more acquisitions and partnerships to drive growth for REV Media Group,” he added.